Ayla Zhao

Bilingual Content Strategist

Beijing-Based, Globally Focused

Portfolio

Who I Am

I am a bilingual (English & Mandarin) Web3 content strategist with a Master’s degree in Translation & Interpreting (CATTI Level 2 and TEM-8 certified). I specialize in turning complex blockchain concepts into clear, engaging, and culturally resonant narratives for global audiences.

What I Do

I deliver high-impact content and growth strategies for Web3 projects, with core strengths in:

Long-form Narrative Crafting – Market updates, protocol deep dives, and macro insights
Branding & Messaging – Core positioning, community AMAs, and social campaigns
SEO & Digital Marketing – Audience growth, content optimization, and cross-platform reach
Cross-Cultural Localization – Seamless English-Chinese adaptation with proven marketing results

Focus Areas

DePIN • DeFi • RWA Tokenization • AI × Crypto • Global Tech Policy

Content Localization
Published: Chinese edition of Lonely Planet: Cuba (cultural adaptation).
Video Marketing
Bilibili channel → 80,000+ views (SEO-driven growth).
Multilingual Expansion
French: Current Duolingo score 37 (actively building for European reach).

Cross-Platform Marketing & Audience Growth Skills

Work Experience

Roam

2024-Present

Content Writer

Trias Labs

2021 - 2023

Specialized in crafting high-impact bilingual (English & Mandarin) deep-dive articles and press materials that secured widespread coverage from top-tier crypto and mainstream media outlets.
Focused on amplifying program visibility and maintaining consistent brand voice through strategic long-form content on DePIN, RWA tokenization, AI-crypto convergence, and tech policy shifts.
Deepened domain expertise by delivering nuanced, influential narratives that elevated Roam’s thought leadership in the evolving Web3 landscape.

WeChat Content Writer & Editor

Xinzhiyuan (新智元) – China’s leading AI media outlet

2020 - 2021

Consistently produced high-impact articles, including multiple pieces exceeding 100k+ views, while authoring and publishing over 400 articles in just 7 months.
Contributed to award-winning news coverage on AI breakthroughs, trends, and policies, significantly boosting platform reputation and readership growth.
Delivered insightful, engaging bilingual content tailored to a massive Chinese tech audience on WeChat.

Content Writer & Editor

Created and optimized engaging bilingual content across platforms (social media, blogs, websites, videos, white papers, research reports), driving 700K+ total views and sustained follower growth.
Led 20+ monthly community AMAs while developing content strategies and calendars in collaboration with marketing and tech teams to strengthen brand voice, awareness, and industry leadership.
Researched emerging trends in DeFi, RWA, and AI-crypto, tracked KPIs, and ensured consistent, high-quality output that built trust and engagement.